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I recently saw a short video that really impacted me. The thing is I don’t remember where I saw it and I didn’t book mark it for reference. Oh well, just one of those getting older things. But I did take a couple of notes.

The video was talking about the things we do on payday and what effect it has on us. It also talked about the different types of purchases we make. So let’s start with the purchases:

• Stuff – just that ‘stuff’. It has no real value other than we like it and it was cheap but it costs us money – one time.
• Liabilities – things that cost us money over and over again. Like cars, boats, houses and businesses that don’t pay.
• Assets – things that pay us. Education, rental properties, businesses that bring in money so we can buy more assets. Assets will bring passive income.

So who makes what kind of purchase on payday?

• The poor buy ‘stuff’ with their money.
• The middle class buys liabilities with their money.
• The wealthy buy assets with their money.

Have you ever really thought about payday? For those who have worked at a job it is an exchange of your time and talents for a certain amount of money. If you work really hard, get good reviews and the opportunity arises you may even get a raise. But you also get more responsibility which can mean more stress.

Honestly, I like the passive income option.

As I thought about this video I took inventory of the programs/businesses that I am involved with. I evaluated which ones were making money for me and which ones were costing me money each month without providing any value.

I would venture that the majority of people trying to build a business online have more than one program in their portfolio. I know I do. I don’t know that it is a bad thing but I do remember one of my mentors suggesting that you need to get focused on ONE thing and learn to do it well.

However, I do feel strongly that most of the programs (yes multiple) I promote provide an ASSET in the form of education. The more I can learn about online marketing the more I can grow my business.

So I challenge you to take inventory of your own business(es). Are they an Asset or a Liability to you? Do they provide value of some kind – income, education etc?

Or can I be blunt is your business keeping you poor because you buy ‘stuff’ that sits on the cyber shelf.

OR is your business keeping you in the middle class because it is a liability that is costing you money each month without providing any value?

Consider a low annual cost that provides you online marketing training, built in additional income streams and more. See you there.

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Ok so you have tried online business but it’s just not working. You aren’t making any money and you think everything is a scam. I used to think the same thing and then I realised that it has nothing to with the business.

There are lots of legitimate businesses and there are more coming online each day. You just have to decide which one is right for you. So how do you do that? Set some criteria for yourself that the business must meet:

• Product – consumable or digital
• Product need
• Affordable
• Company stability
• Compensation
• Support

These are just a few criteria that you can evaluate.  If the company meets your desired criteria then it’s time to move to the next step.

Where most people fail their business is in the promotion and advertising. Notice I said that People FAIL Their Business. Unless you are constantly promoting your business you will never find success.

If you place a few ads and hope to get a bunch of sign ups then it’s time to go back to your JOB. Yes, you might get lucky with only a few ads but for the most part it is going to take consistent advertising.

We should treat our chosen business as a business and not a hobby. Think about your most recent job. If you went to that job and just sat there would you get a pay check? Most likely no. Why because you aren’t doing anything to earn that pay check.

The same holds true for your business – if you aren’t doing anything to build it you won’t get a pay check. There is the mystique and hype that all you have to do is join a business – online – and you will have residual income popping out your ears.

In reality most people never make any money online much less residual income. The statistics are something like 98% fail to make money online which is even worse that the brick and mortar statistics which is about a 95% failure rate.

During a recent training call these words hit me hard “Get focused and learn to do one thing well before you move on to something else”. That makes sense. I have been with this program for several years but haven’t done a lot promotion because I was on to something else and I wasn’t focused.

Now I’m back with it. I’m getting in on the trainings and I am looking forward to some changes that are coming. I like the fact that I can pay for advertising through this program to help build my business. So, yes it can be done essentially on autopilot but I’m also promoting it 95% of the time and 5% promotions of the ad resources that are paying me.

My wish for you is that you can find that focus and take your own business to the next level. Turn you and your business into the 2%.

Next time – Cash Back Advertising

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Free and Budget Advertising Resources

Finding free or affordable and responsive advertising is not always easy. Here are just a few of the ones I have found to be worth the time and or the money. Of course my text ad exchanges are at the top of list. Join and you will get some free advertising.

The Fireball Express – use code fireball and newadmin

Traffic Max – use these codes in order starter, jvupgrade and tmgrowth.

100 free banners – use promo code 24678 for your 100 Free Unique Views

3 FREE Classified Ads – get 3 free then pay only $1 for 7 premium ads

Surf Advertising – get surfers to promote your site 210 Unique promoters for $7

30,000 Views of Your Text add for $9.99  use promo code 24678

The fun part about the above 4 resources is that you can earn money by becoming a sales agent for free.

You can also check out my other advertising resources by going to the ad resource page.

Happy Advertising

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Who Is Your Business Supporting may sound like a silly question but honestly if you aren’t making money then your business is supporting someone else. That is if you are spending money every month on your business and not earning in return.

If you are just starting out then this is probably not an issue for you. However if you have been online for a while, tried different programs and you are not making money then you need to step back and take a look at what you are doing.

Are you advertising multiple programs? Do you post an occasional ad? Do you respond to questions and to your team members?

Your business should be supporting you and not someone else. Most likely it is not the program or the product but what you are missing in your own efforts. Find your focus and work toward that.

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